Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
The Adidas Pulseboost HD features a QR code on the tongue that links to a Spotify playlist. Just scan the code with your mobile device to unlock it and... | By The
![adidas | Shoes | Sense Boost Go Adidas Running Sneakers Size 8 Scan Qr Code To Unlock Playlist | Poshmark adidas | Shoes | Sense Boost Go Adidas Running Sneakers Size 8 Scan Qr Code To Unlock Playlist | Poshmark](https://di2ponv0v5otw.cloudfront.net/posts/2022/06/06/629e451dc693bdfc0bdb7171/m_629e45784eeedef35f4fe662.jpg)