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View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
Darren Rovell on Twitter: "Nike stock down about 1 percent in first 10 minutes of trading, an on-paper loss of $1.12 Billion in its market cap." / Twitter
HONORS.Analyzing the Social Media Presence of Nike, Adidas, and New Balance Using Social Listening - UNH Media
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